3 Reasons to Market Your Small Business Like A Drug Dealer - by Andrew Frazier, MBA, CFA


n article I wrote was published today by Sales & Marketing Management.  It was excerpted from my new book "Running Your Small Business Like A Pro."  Check out the introduction below...

You need to market your small business like a drug dealer. Sounds crazy right? It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Disclaimer: I do not encourage or condone the selling of drugs or anything associated with it. This is meant for educational and training purposes because of the clear examples and useful insights that can easily be understood by analyzing what they do. However, the drug business can be very lucrative, especially the ones that are legal...

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Andrew Frazier, MBA, CFA

Andrew is a trusted adviser helping entrepreneurs, business owners, and organizational leaders grow revenues, increase profitability, and obtain financing. He has significant expertise in business strategy and financial management allows him to take a holistic view of organizations to best determine how to address their challenges. His experience includes serving as a Navy Supply Corps Officer, Corporate Executive, Non-Profit Leader, Board Member, Adjunct Professor, Real Estate Investor, and as an Entrepreneur. Andrew graduated from MIT, qualified in logistics management for the Navy, earned an MBA from NYU-Stern, and achieved the Chartered Financial Analyst (CFA) designation.